20 Copywriting Tips I Wish I Knew Earlier

In today's digital landscape, where every word carries the potential to inspire action, mastering the art of copywriting is a must for any aspiring marketer.

Whether you're looking to sell products, services, or ideas, the ability to craft persuasive and compelling copy is your secret weapon. 

After investing over $3,000 and hundreds of hours in the art of copywriting, I'm sharing 20 of the best copywriting tips I've learned. I not only share some tips on how to make your first sales in your online business but also how to make your writing more compelling and authentic. 

Let's dive in!

1. Skimmable Content: Grab Their Attention

In an age of information overload, the first challenge is capturing your reader's attention. Create skimmable content by using larger fonts (18-21px) and breaking your text into short paragraphs. People skim online, so make sure your content is easily digestible. Incorporate bullet points and subheadings to break up your text, making it effortless for your audience to navigate.

2. Keep It Simple: Speak to a Third Grader

Effective copy is crystal clear and universally understandable. Imagine explaining your product or service to a 3rd grader. This forces you to simplify your language, ensuring that your message isn't lost in unnecessary complexity. Avoid using technical jargon that might alienate or confuse your audience.

3. Every Word Counts: Seamless Connections

Craft your copy with precision, ensuring that every word flows seamlessly to the next. Engage your readers by maintaining a rhythm that encourages them to read on. Eliminate redundant or filler words that fail to contribute to the overall message, keeping your narrative focused and engaging.

4. Concise & Specific: Clarity Is Key

Clarity is the cornerstone of effective copywriting. Be concise and specific in your messaging to hold your reader's attention. Get straight to the point and avoid unnecessary elaboration that can dilute your message. The more direct and clear your copy, the more compelling it becomes.

5. Review & Edit: The Power of Refinement

The first draft is just the beginning. Always make time for a second draft and beyond. Edit your copy meticulously, refining your message, and eliminating any excess or redundant words. Editing is where your copy truly comes to life, transforming it from good to exceptional.

6. Write Like You Speak: Authenticity Shines

A powerful connection is forged when your writing feels authentic and relatable. Read your copy aloud to ensure that it resonates with your natural speaking voice. This approach infuses your writing with a personal touch that makes it more relatable to your audience.

7. Metaphors, Examples, & Stories: Creating Vivid Imagery

Engage your readers' imagination through metaphors, examples, and stories. These elements inject life into your copy, making it memorable and relatable. Use metaphors to bridge complex concepts, and illustrate points with examples or stories that resonate with your audience's experiences.

8. Focus on Emotion: Evoke Deep Feelings

Emotion is the driving force behind action. As you craft your copy, pause and ask yourself how each line evokes emotion. Your words should inspire your readers to feel something, whether it's excitement, empathy, or a sense of urgency. Emotionally charged copy creates a stronger connection and prompts action.

9. Always Add Value: Educate and Entertain

Value isn't confined to making a sale. Your copy should enrich your readers' lives, even if they don't purchase your product. Offer insights, tips, or anecdotes that provide them with something valuable. By doing so, you establish credibility and foster goodwill.

10. Know Your Audience: Tailor Your Message

Understanding your audience is paramount. Delve deep into their needs, desires, and pain points. Tailor your copy to resonate with their specific concerns, aspirations, and preferences. When your audience feels understood, they're more likely to engage with your message.

11. Grab Attention: Start Strong

The opening of your copy is your chance to captivate your readers. Craft compelling headlines and openings that pique curiosity and demand attention. Utilize questions, intriguing statements, or statistics that instantly draw readers in, compelling them to read on.

12. Use Power Words: Impactful Language

Certain words hold more power than others. Incorporate emotionally charged words such as "transform," "exquisite," or "unparalleled" to add impact to your copy. These words evoke strong emotions and create a sense of excitement around your offering.

13. Use Bullet Points: Organize Information

Bullet points are a copywriter's organizational ally. They break down complex information into easily digestible chunks, enhancing readability. Utilize bullet points to highlight key features, benefits, or steps, making your content more accessible and engaging.

14. Add Subheadings: Guiding Through Content

Subheadings serve as signposts, guiding readers through your content's flow. They help your audience navigate your copy efficiently, finding the information they're seeking without getting overwhelmed. Thoughtfully crafted subheadings also break up text, preventing walls of text that can be off-putting.

15. Address Objections: Build Trust

Anticipate and address potential objections within your copy. By acknowledging and resolving doubts upfront, you build trust with your audience. Transparently addressing concerns instills confidence and encourages action.

16. Use a Copywriting Formula: Structured Persuasion

Copywriting formulas are tried-and-true frameworks that guide readers from curiosity to action. One such formula is AIDA (Attention, Interest, Desire, Action), which systematically leads readers through the buying journey. Another is PAS (Problem, Agitate, Solution), which agitates a pain point before presenting a solution.

17. Include Testimonials: Social Proof

Genuine customer testimonials are a powerful tool. They offer social proof and build credibility, assuring potential customers that your product or service delivers as promised. Highlight specific results or success stories to further strengthen their impact.

18. Use Call-to-Action (CTA): Prompt Action

Guide your readers toward the next step with clear, compelling CTAs. Your CTA should leave no room for ambiguity, outlining exactly what action you want your readers to take. Employ persuasive language that incites urgency, encouraging immediate action.

19. Focus on Benefits Over Features: Solving Problems

While features are important, benefits hold more sway over your audience. Highlight how your product or service solves their problems and improves their lives. Demonstrating the value your offering brings creates a stronger emotional connection and drives action.

20. Be Authentic: Let Your Voice Shine

Authenticity establishes a connection that transcends the digital realm. Infuse your copy with your unique voice and personality. By allowing your true self to shine through, you foster genuine connections with your readers.

Conclusion: Your Copywriting Journey Begins

Congratulations! You've gained a wealth of copywriting insights that will undoubtedly elevate your skills. By making the commitment to use these 20 essential tips, you're now equipped to craft copy that resonates, captivates, and converts.

Remember, copywriting is an ongoing journey of growth and refinement. Keep experimenting, learning, and honing your craft. Learning the skill of copywriting is essential to you being able to inspire and empower others by sharing your knowledge.