15 Headline Formulas For Getting More Views (Plug & Play)

So many people have great content they want to share with the world but don’t get the amount of attention they deserve, mainly because their titles and headlines aren’t clickable.

Think about it…

The more people that click on your content, the more people will consume your content, and the more likely you are to get opt-ins and make sales (assuming you’re building your business the way I teach).

Getting good at creating catchy and intriguing titles is one of the most important things you can do that makes everything else easier in your business!

And creating titles doesn’t need to be difficult. In fact, it’s much easier to replicate titles that are already performing well and adjust them to your niche.

Today, I’m sharing with you 15 plug & play headline formulas you can copy to get more clicks on your blog posts, podcast episodes, and YouTube videos. 

All you need to do is add the right keywords and focus on delivering great content.

Let’s dive in!

What Is a Catchy Headline?

Before we dive into these 15 headline and title formulas, I want you to understand what makes a catchy headline or title.

Great titles should be interesting, intriguing, attention-grabbing, and stimulate your target audience’s curiosity.

On top of that, they should always be benefit-driven with your audience in mind. Remember, great businesses prioritize the customer and their experience with the business. 

Once people click on your title, it’s time to give them an amazing experience with awesome content.

Another thing to consider when creating catchy headlines is to keep your headline or titles around 50 characters long.

This title length will make your full title visible so it’s not getting cut off with a “...”.

Lastly, if you want to up your title game (especially for YouTube) check out CreatorHooks.com.

Now that you know what makes a catchy headline, here are the 15 catchy headline formulas. I encourage you to get familiar with how these titles are written and start to notice similar titles when watching other creators on YouTube or Google. 

NOTE: You can download my 50 plug & play title formulas to help you get more clicks on your blog posts, podcast episodes, and YouTube videos. Click here to get it for free.

15 Catchy Headline Formulas

Curiosity-Driven Titles: These cause open loops and make people want to know the answer by clicking.

• (X) Things (X) Experts Do That You Probably Don’t [Ex. 7 Things Plant Experts Do That You Probably Don’t]

• How a Pro (X) ACTUALLY Achieves/Makes/Does (X) [Ex. How a Pro Golfer ACTUALLY Grips Their Club.]

• THIS Simple Trick Makes/Achieves/Does (X) [Ex. THIS Simple Trick Makes Editing 10x Faster.]

List Titles: Lists feel more valuable and tangible than saying simply “How to do [X]”

• (PROBLEM)? 4 Common Mistakes To Avoid [Ex. Food Sticking To Stainless Steel Pans? 4 Common Mistakes To Avoid]

• 6 Reasons Your (X) Aren’t/Isn’t (X). [Ex. 6 Reasons Your Photos Are Not SHARP]

• The ONLY 3 (X) You Need For (X) [Ex. The ONLY 3 Ab Exercises You Need For a 6 Pack]

‘For Beginners’ Titles: Beginners are typically most eager to learn and new people are starting things all the time.

• How To Start (X) As a Beginner In (YEAR) - STEP BY STEP. [Ex. How To Start a Digital Marketing Agency As a Beginner in 2022 - STEP BY STEP.]

• How I Would Learn To (X) (If I Could Start Over)[Ex. How I Would Learn To Code (If I Could Start Over).]

• The Easiest Way To Start (X) From Scratch (Exactly What I Did) [Ex. The Easiest Way To Start Dropshipping From Scratch (Exactly What I Did).]

Counterintuitive Titles: These go against common advice and can stand out from the competition

• Do NOT (X) (here’s why) [Ex. Do NOT Shut Down Your Computer (here’s why)]

• I’ve Stopped (X). You Should Too. [Ex. I’ve Stopped Asking People To Subscribe. You Should Too.]

• How To (X) Without (X) [Ex. How To Make YouTube Videos Without Being on Video]

Intriguing Titles: These are extra titles that have worked great for me and are great for grabbing attention.

• (X) Questions You Should Ask About (X) [Ex. 5 Questions You Should Ask About Quitting Your Job]

• What No One Tells You About (X) [Ex. What No One Tells You About Fasting]

• (X) Things To Check BEFORE You (X) [Ex. 10 things To Check BEFORE Designing Your Home.]

Conclusion

I hope by now you feel more confident when it comes to writing catchy headlines and titles.

Remember that great titles should be interesting, intriguing, attention-grabbing, and stimulate your target audience’s curiosity.

The better you get at this, the more clicks and views you will get on your content.

If you enjoyed these and want to get my complete guide with 50 plug & play title formulas to help you get more clicks on your blog posts, podcast episodes, and YouTube videos totally free just click here. - it’s my gift to you.

Take what you learned here, get out there and start working on your titles!